NAS TALENT TALK
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March 18th, 2025 Adding Authenticity to your Employer Brand through Employee-Generated Content
As an employer, your brand becomes your identity. Every experience job seekers have with your brand online and offline impacts how you are perceived and could be the determining factor in a candidate’s decision whether to work for you or not. Adding authenticity to your employer brand helps you connect with potential candidates and gives
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February 25th, 2025 Crafting Job Advertisements That Convert Qualified Applicants
I’ve written many job ads over the years. When I worked at job boards, clients were often more than happy to leave composing the ad up to me. I’d like to share some of what I’ve learned about creating job postings that turn candidates into applicants. A Better Approach to Job Postings Find the Right
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February 13th, 2025 Creating a Career Site That Converts
“It was really important for us to find a full-service partner that could help us get our career site off the ground.” Eileen Caffey, Sr. Director of Talent Solutions, Bethesda Health Group Recently, NAS hosted a webinar where we discussed how we partnered with Bethesda Health Group to drive a 400% increase in their organic
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January 9th, 2025 Getting warmer! Using heat mapping to evaluate your career site.
At NAS, we believe your career site is your “handshake moment” with candidates and is important in making a positive first impression on job seekers. Often, however, candidates will leave career sites due to technical issues and poor user experience. But how do you know what elements of your site aren’t working well? Heat mapping
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November 18th, 2024 Successful Strategies for Diversity, Equity and Inclusion: A conversation with Patrice L. Harris, Director of DEI at CareSource
When it comes to diversity, equity and inclusion strategies, some organizations have been cultivating programs for years, while others are just getting started. CareSource, a nationally recognized, nonprofit managed care organization serving over 2 million members, is an excellent example of an organization with a more mature DEI program. Not only do they have
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October 10th, 2024 Today’s Special: Hiring Top Talent in the Restaurant Industry
Now, several years past the peak of COVID-19, we are finally seeing restaurant and food industry jobs return to their normal levels. There is, however, still a high need for food service professionals. According to The National Restaurant Association, in the first eight months of 2024, restaurants added a net 10,700 jobs each month. Although
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