Check out these examples
of strategic thinking from NAS
Read and download examples of our thought leadership and client success stories in recruitment marketing.
Recruitment Marketing Case Studies
Check out these examples
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Case Studies
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Improving Job Board Efficiency for Physician Recruiting
Taking over job board management for physician recruiting at a large health system, NAS achieved significant cost savings for our client.
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Lowering Nurse Vacancy Rates in Rural Markets
NAS reached both active and passive nursing candidates, substantially lowering vacancy rates for a national organization.
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A+ Strategies for K-12 Recruiting
By creating a holistic recruitment marketing strategy, we helped a leading K-12 district really make the grade.
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NAS Programmatic Client Success Story
NAS partnered with a large automotive services corporation that has as many as 600 jobs monthly—and a limited budget. We put together a strategy that could fill high-priority jobs while also increasing quality applications across the board.
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ACTIVATE® increases applicants by 79% in the first month postlaunch
With an employer rebrand, career site refresh and ACTIVATE® platform implementation, NAS helped PatientPoint provide a better candidate experience, increasing the number of applicants by 79% in the first month postlaunch.
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What a Difference a Sound Strategy Makes
Implementing a holistic programmatic advertising and recruitment marketing strategy for The Boyd Group, we doubled resumes and halved the cost per application within six months.
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Spring Cleaning Helps Programmatic Thrive
Refreshing a client’s programmatic advertising program, we increased applications and decreased cost per click.
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Programmatic Advertising Results in 171% More Applies
A programmatic advertising strategy from NAS delivered more flexibility, greater reach and better results.
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A Hiring Event Takes Flight
Learn how NAS helped an airport dining company hire 66 employees from a successful hiring event we supported using targeted social and digital strategies.
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The Power of Retargeting Proven
Using retargeting strategies, NAS helped Olive Garden bring candidates back to their career site – and more than doubled the number of applications in one month.
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Filling those High Volume Positions
Using a dedicated landing page, digital and social strategies and a well-promoted hiring event, NAS helped a healthcare navigation client fill high-volume positions with quality talent in no time.
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Major Success at a Hiring Event
By implementing full promotional strategy, including social, search and local media, we helped a healthcare client find the talent it needed during a 3-hour hiring event.
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DIGITAL STRATEGIES THAT WORK
Using a full-scale digital marketing strategy, we helped a healthcare services leader find the warehouse talent it needed in a competitive market.
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MULTIPLE BRANDS, ONE EXPERIENCE
NAS delivered a better candidate experience and central career site for an organization with multiple brands. The new site has seen a 53% in unique visitors and a 47% increase in search engine activity.
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90 NURSES IN 90 DAYS
With a dedicated landing page and aggressive marketing strategy, NAS delivered 8.6 million impressions and 90 RN hires for a large health system.
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ACTIONABLE INSIGHT THROUGH ANALYTICS
NAS Insight, our track-to-hire solution, helped us analyze data and create strategies for a leader in child education – and reduce their cost per apply by 63%.
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BETTER RESULTS WITH PROGRAMMATIC
Using pay-for-performance advertising to fill sales roles at multiple locations, we helped our client achieve a 25% increase in clicks and an 8% decrease in cost per apply.
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THE POWER OF AN ENGAGING CAREER SITE
A career site created by NAS and powered by ACTIVATE® helped a leading healthcare system achieve a 44% increase in visits and a 18% increase in apply starts.
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EMPLOYER BRANDING IS THE ENGINE
See how our employment brand process, including discovery, focus groups, employee survey and concept creation, helped a world leader producer of engines tell its story.
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40 NURSES IN 40 DAYS
Our healthcare client set forth a challenge: hire 40 nurses in 40 days. NAS developed and deployed a campaign that resulted in a 40% increase in completed applications.
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Improving Job Board Efficiency for Physician Recruiting
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eBooks
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2025 Calendar of Healthcare Recognition Days
Get our comprehensive, month-by-month listing of healthcare recognition events for 2025.
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JOB TITLING 101: TITLING YOUR JOBS FOR SUPERIOR SEO
Most candidates start their job search by typing a job title into a search engine. That’s why it is so important to title your jobs correctly. Download our PDF tutorial and learn about how to title your jobs correctly, common mistakes and tools that can help.
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Practically Perfect Postings: Seven Rules for Writing Job Descriptions that Convert
Job descriptions are one of the most overlooked aspects of recruitment marketing. They are often the very first place candidates encounter your organization as they search for jobs on search engines or job boards. Yet, most companies put little effort into their job descriptions and make the mistake of posting a version of their internal specifications for the position without much thought for how candidates will interpret the information.
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Social Media Recruitment: A Guide to Sites, Strategies and Success
As social media continues to evolve and new platforms emerge, the way we use it for recruiting also changes. To stay ahead of the curve, it’s important to identify which social media platforms are most popular with job seekers and target recruiting efforts there. This e-book will provide a handy guide to the sites and strategies most relevant today.
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Building an Authentic Career Site: 5 Strategies to Help You Get Real
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10 Essential Strategies for Recruiting in Healthcare
Talent Acquisition in the healthcare industry offers more challenges than most fields. Healthcare systems have high expectations of their talent to provide the best care possible to all patients. An unbalanced staffing ratio can become a cycle leading to disruption. It also puts a lot of pressure on the Talent Acquisition team to attract the best candidates as quickly as possible.
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Today’s Special: Hiring Top Talent in the Restaurant Industry
While the hiring needs of the industry continue to sky-rocket, it is vital that companies in the restaurant and food services industry develop strong recruitment strategies that will make your jobs stand out against the competition. Read more to gain insight on strategies that succeed.
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Retail Hiring Strategies: Find the Right Fit for Every Role
Competition is fierce in this industry, so it’s vital that your organization differentiates itself in the recruiting market. So how can you overcome these challenges and find top talent for your organization?
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Recruitment Marketing: Finding Top Talent in Healthcare
In this e-book, we will go over the concerns, challenges, and solutions that will create a strong healthcare recruitment marketing strategy.
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Agile Recruitment Marketing Strategies for an Uncertain Year
Staying on top of the game in recruitment marketing is an ongoing challenge. The tips and trends discussed in the e-book can help point you in the right direction.
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Making your Handshake Moment Count
In this e-book, we will uncover answers to these questions and more, as we walk through some tips to improve your career site.
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Recruitment Marketing: Fact or Fiction
In this e-book, we’re here to highlight what is fact and what is fiction in the industry. We will use data, insights, and trusted sources to validate the facts. You’ll get an EXCLUSIVE inside look at how to optimize your recruitment marketing strategies and attract the right candidates to your organization.
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Your 2022 Holiday Hiring Guide
Need a refresh on your holiday hiring approach? Read this e-book to understand the current holiday hiring market, what challenges you will face, and what strategies you can use to combat them.
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Programmatic, Digital Marketing + Social Media Strategies
In this e-book, we will discuss the stage of candidate attraction. Essentially, this is the development of a marketing strategy similar to one that is created and used for products and services but focused on recruiting.
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Career Sites, Recruitment Technology + Analytics
Career sites, recruitment technology and analytics allow you to garner traction from top talent and analyze the typical job-seeker experience with real-time data. Download this guide and learn how NAS can help you break down the process of designing content that converts job seekers into future applicants and employees.
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2025 Calendar of Healthcare Recognition Days
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Infographics
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Better Bot: How Chatbots Make Hiring Easier
Learn how chatbots are changing the way we hire.
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The ABCs of ERPs
Uncover the real value of employee referral programs.
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Catch the Boomerang!
Get ahead of the recruitment curve by bringing former employees back.
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Summer Hiring is Heating Up
The benefits of targeting teens for your summer hiring needs.
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Time to Study up on Campus Recruiting
Learn how to ace your campus recruiting efforts.
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Stop the Big Hourly Job Swap
Learn what hourly employees want, why they leave, and how to win them for your team.
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The Great Employee Exodus and How to Combat It
Why are we witnessing the ‘great resignation’? What actions should TA/HR teams take to retain employees? NAS has the answers for you.
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Virtual Recruiting Events
83% of in-person hiring events have gone virtual. Learn more about current best practices, performance measurement and how NAS can do all the heavy lifting for you.
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TARGETING MILITARY TALENT
Veterans have a lower turnover rate than non-veterans. Check out some four-star statistics and hiring tips for military veterans and their spouses.
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The Importance of Diversity
67% of today’s candidates are seeking to work for diverse companies. Our infographic provides more stats and practical steps for your DEI journey.
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SOCIAL MEDIA FOR RECRUITING
86% of job seekers use social media in their recruiting – and 92% of recruiters use social media, too. Get more stats that tell the story about this essential recruiting tool.
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THE STATS ON STORYTELLING
Did you know that employment branding can lead to 50% more qualified candidates and a 28% reduction in turnover? Download our infographic with key stats on video, employee content, site stories and more.
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CANDIDATE EXPECTATIONS FOR YOUR CAREER SITE
Candidates are 2X more likely to visit your career site than a review site, and 65% will share a negative experience. Download this detailed infographic to learn more about candidate expectations – and how you can meet them.
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PROGRAMMATIC POWER
$350 million is spent per year on programmatic job advertising and 67% of TA practitioners say it is here to stay. Check out this infographic on programmatic advertising for more reasons why pay-for-performance media is so powerful.
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TARGETING MILITARY TALENT
8% of the population over 18 are veterans, yet 37% of veterans are likely to be underemployed. Download our infographic with stats and tips on how to reach military talent and their spouses.
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Better Bot: How Chatbots Make Hiring Easier
Webinars & Podcasts
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Preparing for a New Wave of Recruitment Marketing with Matt Adam
All-In Recruitment is a podcast by Manatal focusing on all things related to the recruitment industry’s missions and trends. In this episode our very own Matt Adam, Executive Vice President & Chief Talent Strategist of NAS Recruitment Innovation, joins Lydia Gomez to discuss the trends that impact recruitment marketing, ways to strategize, and how AI is the game changer.
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Inclusion Infusion: Elevating DEI in your Organization
Ashley Kauffman, Sr. Director of Client Services at NAS, and Molly Moses, Talent Marketing Manager for JobsOhio, come together to talk about elevating DEI in your organization. Get insight on: Understanding the value that Diversity, Equity & Inclusion brings to an organization Best practices on developing a diversity centric recruitment strategy Successful strategies to foster and grow diversity awareness at your organization
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Women in the Workforce: Where We Stand Today
NAS VP of Client Services Jennifer Henley leads a panel of women leaders in Talent Acquisition in a lively discussion about women in the workforce, employment equity and the challenges of balancing work and life.
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TALKING TALENT
Chief Talent Strategist Matt Adam joined the Talent Tide podcast to share his expertise on a variety of topics, including employment, branding and mobile recruiting.
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