NAS TALENT TALK

Take advantage of The Great Rehire trend to attract the talent you need. Although that talent might not actually be looking for jobs, they are still open for new opportunities. Read on to learn how you can use key strategies such as SEM, retargeting, and display advertising to make candidates choose you.

The pandemic has prompted many employees to hit the reset button. The best way to meet candidate expectations and stand out against the competition is to make sure you are leveraging your digital marketing toolkit at its full potential. Take a look at the most common and most effective digital advertising approaches and new trends that are evolving around these methods.

Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire. Google Ads has two components

Google now processes over 40,000 searches every second, which equals 3.5 billion searches per day. Industry experts believe there are 3-4 million businesses implementing Google AdWords into their recruitment marketing efforts. Are you one of them? In a prior post, I outline the many great reasons for using a Google AdWords campaign for recruiting. Basically,