NAS TALENT TALK

Is your organization’s career site ready for 2022? The importance of your employment brand cannot be underestimated. It is your handshake moment to stand out from your competitors and attract top talent. Read this blog to learn how to achieve an authentic employer brand that motivates candidates to apply to your jobs.

It’s a common scenario these days: a job candidate begins viewing your organization’s career page, but then a text, call, email or possibly another task pulls them away. Unfortunately, they won’t return on their own. Learn how you can attract top talent to your open positions, keep their attention, get them to apply and fill your hiring needs by following these four strategies.

The hiring lull of 2020 has been officially replaced by the hiring frenzy of 2021, forcing HR and TA leaders to scramble to fill positions. Clearly, your challenge is to hire and then retain the right candidates right now in this very competitive market. Read this blog to learn more about what you can control as a TA/HR leader.

Having the “buzz” is what makes your organization a job candidate’s number one choice for employment. But what is the buzz in talent acquisition? Buzz encompasses your company culture, management-employee relationships, employee recognition, and opportunities for professional development. When buzz is in play, candidates recognize that your company has a purpose behind profits. NAS Recruitment can help you with that by making talent acquisition a priority.

Candidates have many options. When a job candidate first arrives on your career site, you don’t want them passively engaging with the content or confronting any confusing elements. To grab their undivided attention and make them apply to one of your jobs, you need to cut the clutter on your career site. Do you want to be status quo or unique? Read on to learn how you can make your candidate experience outstanding.

Job family branding, customized landing pages, and digital & social media marketing are three strategies you can use to keep candidates engaged and receptive to your message. Employees have strong reasons that make them reluctant to apply to jobs which means all employers are facing hiring problems. So, give job seekers the experience that motivates them to apply. Consider what makes your jobs unique, create specialized landing pages that grab your candidates’ undivided attention, make sure your jobs are indexed by Google, and retarget your candidates until they come back to you as applicants.