NAS partnered with LongHorn Steakhouse to better promote its Hourly and Management roles. Our engagement included finding the right creative positioning and developing a career site powered by our ACTIVATE® platform.
jobs.longhornsteakhouse.comLongHorn is defined by the unique family culture. We showcased their camaraderie by adding plenty of video content, testimonial quotes and photos to the site. In addition, we’ve pulled in content from multiple social media platforms to let candidates see the culture in action.
We created pages for Hourly and Management, with the goal of providing targeted content on the roles available, career paths and value propositions that attract the right candidates. Each page also has a number of videos and testimonials to let associates tell the story of what it’s like to work for the organization.
ACTIVATE® offers intuitive and easy-to-find search capabilities throughout the site, including a filtered search widget on every page, a geolocation map for location search and links to pre-filtered searches where relevant. Getting candidates to the jobs quickly is our primary goal.
The company is on track to open 20 new locations in 2020. We promote new restaurants with a banner ad on the career site homepage, as well as a landing page with a quick-apply form. Our media team runs a variety of digital marketing campaigns to make the appropriate hires to ensure a successful opening.
The site allows candidates to chat with Olivia, the virtual job assistant from Paradox, designed to answer thousands of different questions. This “chat bot” makes the process more interactive and is an effective way to direct job seekers to pertinent information and convert them to applicants. It also provides suggestions of specific jobs for candidates based on their desired role and location.
