Programmatic media buying allows you to purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-application basis. With NAS Programmatic, you get a partner who can manage the buys, oversee your spend, make the right decisions and understand the results.
Through targeted bidding, your jobs will find the right candidates. We’ll drive traffic to hard-to-fill positions that need more applicants and automatically stop spending on jobs that already have enough responses.
We'll give you more ROI, insight into the performance of your job postings and intelligence for future strategy. You can see total clicks, total applies, cost per click/apply, activity by publisher, day and state or origin, and more.
capabilities to reduce cost-per-click
your price per click, apply or candidate by key metrics
with spending that stops when your target or budget is reached
by eliminating the need for individual vendor contracts
because jobs can be sponsored/added/switched quickly
and downloadable performance reports
Our client had a strong presence on larger job boards and a consistent need to fill sales roles, including at key hiring locations with multiple openings. They needed to expand their current reach, consider new media and gain more flexibility by switching out media sources instead of locking into a few vendors for all needs. And we did not want to overspend or continue to spend on jobs that had already received their quota of applicants.
Our client strategist determined media options, markets and positions to be advertised, then implemented NAS Programmatic to create a customized and effective buying strategy. This allowed us to:
Spend: $10,000/month
Duration: 3 months
Target: Sales positions across the U.S.
