The Power of Retargeting
Proven
We implemented a retargeting strategy to bring candidates back to Olive Garden’s career site – and more than doubled the number of applications in one month.
Challenge
Olive Garden was looking for an effective way to increase candidate flow and ensure a steady stream of new applicants for a variety of positions at restaurants across the country. While they were already running various other strategies, we felt there was one great option that could really help: boosting their retargeting campaign.
Solution
Retargeting is a digital marketing strategy that serves display ads to individuals who visited the career site but did not convert to apply. We used a set of branded banner ads with an inviting message and list of open job titles. Our digital team suggested increasing the budget by a factor of four. These types of campaigns are generally very cost-effective, and the results can be exceptional.
Results
By simply increasing our budget for retargeting, we saw a huge increase in impressions and clicks and more than double the amount of applications month-over-month!