Programmatic Success Requires the Right Partner

Programmatic ad buying is a crucial component in any recruitment marketing strategy. However, it takes expertise, technology and tools to do it well – resources that many organizations do not have in-house. When choosing the right partner for your programmatic campaigns, consider the following:

Strategy

Look for a partner who can strategize with you and offer suggestions on how to select the right jobs to post, what limits to set and when to adjust budgets. Not every programmatic strategist is equal, and experience counts. The perfect programmatic partner has a team with extensive knowledge that delivers proven results.

Content

Your partner must have the knowledge to follow best practices in writing content, the creativity to come up with inspired ideas and the ability to cohesively integrate your other recruitment marketing efforts. The perfect programmatic partner has an in-house creative team that specializes in employer branding and recruitment marketing content creation.

Support

Look for a partner who is ready to meet with you regularly to discuss results and make ongoing changes to your programmatic strategies. This is not a “set and forget” strategy – it requires dedication and communication. The perfect programmatic partner meets regularly with clients to review results, adjust strategies and plan next steps.

Flexibility

Your partner should provide the flexibility to adjust to the needs of your business at the right time without imposing limits or restrictions. You should be able to flex your budget up or down as needed rather than having to spend a set amount each month. The perfect programmatic partner does not require a monthly minimum budget.

Great news! NAS Programmatic follows all the principles listed above and is ready to partner with you on all your programmatic needs. We’d love to start a conversation, hear about your goals and propose a solid strategy that can get you great candidates while saving you money. Contact us today.

Check out our programmatic case study on how we helped a client increase applications and reduce their cost per click.

As the Senior Paid Media Specialist with NAS Recruitment Innovation, Kris leverages her twenty-six years of industry experience to expertly manage the programmatic clients and team to provide clients with the best, most cost-effective programmatic solutions. 

• 4 strategies to Keep Your Healthcare Hiring Healthy
• When is your employer brand ripe for a refresh?