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Four Healthcare Recruitment Strategies to Keep Your Hiring Healthy
Posted by Ashley Kauffman on March 5th, 2024 
*Originally posted March 5, 2024, by Ashley Kauffman. Content Refreshed November 25, 2024*
Talent acquisition in the healthcare industry presents more challenges than most fields. Healthcare marketing recruiters are under a lot of pressure to ensure the talent they are bringing in will provide the best care possible to all patients. In addition, healthcare organizations are often understaffed, which means talent acquisition teams must attract the best candidates as quickly as possible. As one of the top healthcare marketing recruitment agencies, NAS can help you overcome your hiring challenges and reach your goals. For now, here are 4 healthcare recruitment strategies to help you keep your hiring healthy.
Strategy #1: Leverage Your Employer Brand
Employer branding can make or break your talent acquisition and retention. With authentic and differentiated messaging, you can stand out and inspire the right talent to apply.
- Make sure that potential candidates know what makes your organization a great place to work. Want to learn more about becoming an employer of choice? Read our blog post here.
- Highlight your mission and values so job seekers know what sets you apart.
- Showcase benefits and perks that you offer to employees.
- Include photos, testimonials and videos to give candidates an authentic look at you.
- Be sure to tell the story about diversity, inclusion and equity at your company.
Not sure where to start with Employer Branding? Read our blog post!
Strategy #2: Use Targeted Job Postings
Targeted job postings let your candidates know you are speaking directly to them. Be sure to use language that appeals to healthcare professionals. Highlight the impact the role will have on patients and the community, and how it ties to the company’s mission. Provide details on responsibilities, as well as growth and development opportunities.
Strategy #3: Utilize Employee Referrals
Referred employees stay 45% longer than employees hired through job boards or career sites.
Source: TalentLyft
One simple, yet often forgotten, strategy is to utilize employee referrals. Encouraging current employees to refer their colleagues and friends for open positions can lead to not just higher quality candidates, but also candidates who want to stay with your organization. Often, employers will leave their employee referral programs (ERPs) unpromoted, losing out on a host of potential candidates.
Want more information on ERPs?
Strategy #4: Revisit Campus Recruitment
37% of organizations will be extending their college recruiting cycle by starting it earlier and ending it later.
Source: NACE
Not only are employers expanding their campus recruitment duration, but they are doing it with gusto by creating strong, eye-catching collateral, building captivating content messaging, and utilizing geofencing campaigns to optimize their efforts. Keep in mind as you develop your messaging and collateral that Gen Z will be your primary target on campus, so it’s important to utilize strategies, messaging and design factors that appeal to this generation. Key messages for Gen Z include:
- Pay and compensation
- Ability to advance in my career
- Benefits
- Having fun at my job
- Company commitment to DEI
- Company commitment to sustainability
For more information on Campus Recruiting, read our blog post here.
Want more healthcare hiring strategies?
Our eBook, Ten Essential Strategies for Hiring in Healthcare, offers a more in-depth look at the four strategies in this blog, as well as an additional six strategies to help you reach your healthcare hiring goals. Download our full eBook.
Ready optimize your healthcare recruiting strategies?
NAS is a full-service agency with a strong specialization in healthcare. We can build you an employment brand that captivates your audience, create a career site with a better candidate experience and build and implement strategies to motivate your candidates. Contact us today!
Ashley Kauffman
As Director of Analytics with NAS Recruitment Innovation, Ashley works closely with our clients to help them strategize on recruiting A-level talent based on data intelligence. Ashley focuses on telling a story for our clients in a way that not only validates their current strategy, but also anticipates future opportunities. Whether your goal is delivering effective employment brands, career sites and social media strategies, or comprehensive online or traditional ad campaigns, Ashley leverages her ten plus years of industry experience to achieve success and exceed client expectations.
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