Our Work - Retail
SUPERVALU
1. After a merger that quadrupled its number of employees and added numerous brand names to its retail locations, SUPERVALU needed a fresh approach to its employment brand.
2. Our brand perfectly reflects the excitement of the merger, SUPERVALU’s dynamic work culture and the idea that “now is our moment.” It’s bright, colorful and identifiable.
3. Next, we created a website that engages with intuitive navigation, Flash animation and strong messaging. Candidates can perform a fit assessment, explore career paths and read testimonials.
4. The final step was leveraging the brand through internal communications, including a new employee referral program that encourages employees to bring super talent to SUPERVALU.
