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My mother recently used a spa gift certificate to treat herself to a facial. She called ahead to confirm the price and it was well within the gift certificate amount. Imagine her surprise when the receptionist checked her out and asked for another sixty dollars. Turns out that special mask the aesthetician...

I recently had the privilege of attending and speaking at the 2010 SHRM Staffing Management Conference in Orlando, FL. I’m happy to report that the mood was upbeat and positive (and hopefully it was more than just the “Walt Disney World” atmosphere). Attendees packed the sessions and...

60% of social networking is done via mobile device ( Ground Truth ). In fact, the mobile device activity on social networks is the biggest catalyst to Ericsson’s confirmation that mobile data surpassed voice in December ’09. Why are more than 100 million people accessing Facebook through...

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...