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New Bing "Search Overload" Commercials Invade The UK
Posted by
Kevin Hawkins
on
Posted
Mar 10, 2010 1:08 PM
1
Comments
This week Microsoft is rolling out new variations of their 'Search Overload' ads in the UK in a bid against Google's choke hold on the UK search market. Bing has only a 3% market share compared to Google's 90% -- making this a definite...
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Dear Pentagon...
Posted by
CarolineSlomski
on
Posted
Mar 8, 2010 12:34 PM
1
Comments
I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency and their organizational goals. I love what...
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Is your employment brand like Tiger Woods? Or Charlie Sheen?
Posted by
Charles Kapec
on
Posted
Mar 5, 2010 4:03 PM
0
Comments
If your organization’s employment brand was a celebrity, who would it be? Tiger Woods: You seemed to be a conservative, responsible family man. You turned out to be…well, something very different. Is your employment brand reality challenged...
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Managing Social Media - 4 tips to a red carpet strategy
Posted by
Tara Repucci
on
Posted
Mar 2, 2010 12:08 PM
0
Comments
People often ask me how I have time for social media, and the truth is I don't. I make the time. Of course when I started using social media, I had nothing but time. Message boards on TheKnot helped me plan a long-distance wedding. TheNest kept me...
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Talent Management: Guess what? It’s all about the talent.
Posted by
Charles Kapec
on
Posted
Mar 2, 2010 9:51 AM
0
Comments
Editor’s note: This is a guest post from Benjamin McCall, an OD, Training and HR practitioner who is passionate about golf, family and all things technical. Author of ReThinkHR.org , he writes his thoughts on leadership, HR, work, life and the consistent...
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The danger of mobile recruiting? Not doing it.
Posted by
Kristine Rhodes
on
Posted
Feb 24, 2010 2:52 PM
3
Comments
Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s...
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Social Media: How to Harness the Power
Posted by
Cyndy "C.T." Trivella
on
Posted
Feb 19, 2010 3:03 PM
0
Comments
All this talk about social media has people, especially in recruitment, wondering, "Is it just talk or is social media one of the most powerful channels for candidate engagement to ever come down the pike?" NAS Recruitment Communications VP...
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It's Facebook's world. We're just friends in it.
Posted by
mkaiser
on
Posted
Feb 18, 2010 9:57 PM
0
Comments
If you’re one of the “non-400 million” that hasn’t embraced Facebook, you might just change your mind soon. I was reading an article in Fortune Magazine a few months ago on Mark Zuckerberg, Facebook’s founder and CEO. It...
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Banned from social media? Here’s your battle plan.
Posted by
mkaiser
on
Posted
Feb 16, 2010 4:12 PM
0
Comments
Many of you may be familiar with a recent study conducted by Robert Half Technology on social media usage in the workplace. They surveyed over 1,400 large companies across the U.S., and more than half (54%) prohibit social media use by employees. I was...
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Heinz - a marketing icon in an underrated city
Posted by
Tara Repucci
on
Posted
Feb 10, 2010 9:38 PM
0
Comments
I f your goal in life is to market tasty snacks to Middle America, chances are you're not moving to Pittsburgh unless, I don't know, you were BORN THERE. But maybe you should. After spending two days onsite at The H.J. Heinz Company in the Steel...
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Tell your recruitment story with Glee (like Yale does).
Posted by
Laura McPeck
on
Posted
Feb 3, 2010 10:12 AM
0
Comments
Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music,...
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The Seven Deadly Recruitment PPC Campaign Sins – Part One
Posted by
Kevin Hawkins
on
Posted
Feb 2, 2010 1:32 PM
0
Comments
Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy . It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive...
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Employment Branding: Brand Advocates - Build the Brand, Be the Brand
Posted by
Cyndy "C.T." Trivella
on
Posted
Jan 20, 2010 10:47 AM
1
Comments
In the January 2010 NAS OnDemand newsletter, three NAS employees discussed how working with their clients to help them build and strengthen their employment brand, is really paying off. Please follow the discussion with Jen Henley, Chris Bacon and Charles...
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The 1965 illustrated guide to employment branding.
Posted by
Charles Kapec
on
Posted
Jan 19, 2010 2:13 AM
1
Comments
NAS has been a leader in employment communications for more than 60 years. I recently came across a handbook we published in the 1960s that shows how much things change – and yet how many of the basic principles we recognize today as employment...
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Delivering the A+ Webinar.
Posted by
Jason Rellick
on
Posted
Jan 14, 2010 1:28 PM
0
Comments
A webinar, you say? Isn’t it just a simple web-based program to show PowerPoint screens? What’s to know? Well, the short answer is…plenty! I have seen A+ webinars, F webinars and pretty much everything in between. So what’s the...
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