Twitter and I have been involved for almost a year now. In honor of our upcoming one-year anniversary, I think it is appropriate to reflect upon my relationship with what I consider to be the most misunderstood social media technology. I will start by...

During the stress of the holidays last year, I began dreaming of a real vacation. I wanted sand, sun and possibly a location where I don’t get BlackBerry service. One of the many advantages of living in North Carolina is our fabulous coastline,...

You've finally launched an employment brand. You've got a great strategy to communicate to candidates. You are using the brand to re-recruit your employees. What could go wrong now? Quite a bit, if you do not keep a close watch over your brand...

My mother recently used a spa gift certificate to treat herself to a facial. She called ahead to confirm the price and it was well within the gift certificate amount. Imagine her surprise when the receptionist checked her out and asked for another sixty...

I recently had the privilege of attending and speaking at the 2010 SHRM Staffing Management Conference in Orlando, FL. I’m happy to report that the mood was upbeat and positive (and hopefully it was more than just the “Walt Disney World”...

60% of social networking is done via mobile device ( Ground Truth ). In fact, the mobile device activity on social networks is the biggest catalyst to Ericsson’s confirmation that mobile data surpassed voice in December ’09. Why are more than...

If it has been a while since your last high school English class, Euripides authored over 95 Greek Tragedies. He is known for reshaping the formal structure of tragedies by challenging the portrayal of women, slaves and heroes of Greek mythology. This...

The landscape of SEO is changing and, well, you’re probably not ready to react. Many organizations are just getting up to speed with in-page optimization strategies. Those are all the things you do on a web-page for SEO, like focusing on a specific...

In a recent article published by Forbes , “Keeping Ex-Employees Brand Loyal,” the author describes some of the Do’s and Don’ts of what companies can and should do to protect their brand image when employees leave an organization...

At the recent ERE Conference in San Diego, I got the opportunity to be interviewed by Peter Clayton of TotalPicture Radio fame. Peter has been covering the HR and Recruiting Community for years and we had a great chat about the State of the Union as it...

When developing the visual side of an employment brand, photo choice is very important. You need images that truthfully capture your organization. The best solution? Commission a photographer who can build a bank of professional photos that truly represent...

I heart Zappos, and it has nothing to do with shoes (okay, it has a little to do with shoes) and everything to do with customer service and company culture. Early on, Zappos decided that customer and employee satisfaction, not slick advertisements in...

The ERE Conference in San Diego always provides a welcome gathering of friends and thought leaders from around the globe, It is an opportunity to learn from and network with some of the best, brightest and most passionate people in our field. Bloggers...

This week Microsoft is rolling out new variations of their 'Search Overload' ads in the UK in a bid against Google's choke hold on the UK search market. Bing has only a 3% market share compared to Google's 90% -- making this a definite...

I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency and their organizational goals. I love what...