This week Microsoft is rolling out new variations of their 'Search Overload' ads in the UK in a bid against Google's choke hold on the UK search market. Bing has only a 3% market share compared to Google's 90% -- making this a definite...

I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency and their organizational goals. I love what...

If your organization’s employment brand was a celebrity, who would it be? Tiger Woods: You seemed to be a conservative, responsible family man. You turned out to be…well, something very different. Is your employment brand reality challenged...

People often ask me how I have time for social media, and the truth is I don't. I make the time. Of course when I started using social media, I had nothing but time. Message boards on TheKnot helped me plan a long-distance wedding. TheNest kept me...

Editor’s note: This is a guest post from Benjamin McCall, an OD, Training and HR practitioner who is passionate about golf, family and all things technical. Author of ReThinkHR.org , he writes his thoughts on leadership, HR, work, life and the consistent...

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s...

All this talk about social media has people, especially in recruitment, wondering, "Is it just talk or is social media one of the most powerful channels for candidate engagement to ever come down the pike?" NAS Recruitment Communications VP...

If you’re one of the “non-400 million” that hasn’t embraced Facebook, you might just change your mind soon. I was reading an article in Fortune Magazine a few months ago on Mark Zuckerberg, Facebook’s founder and CEO. It...

Many of you may be familiar with a recent study conducted by Robert Half Technology on social media usage in the workplace. They surveyed over 1,400 large companies across the U.S., and more than half (54%) prohibit social media use by employees. I was...

I f your goal in life is to market tasty snacks to Middle America, chances are you're not moving to Pittsburgh unless, I don't know, you were BORN THERE. But maybe you should. After spending two days onsite at The H.J. Heinz Company in the Steel...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music,...

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy . It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive...

In the January 2010 NAS OnDemand newsletter, three NAS employees discussed how working with their clients to help them build and strengthen their employment brand, is really paying off. Please follow the discussion with Jen Henley, Chris Bacon and Charles...

NAS has been a leader in employment communications for more than 60 years. I recently came across a handbook we published in the 1960s that shows how much things change – and yet how many of the basic principles we recognize today as employment...

A webinar, you say? Isn’t it just a simple web-based program to show PowerPoint screens? What’s to know? Well, the short answer is…plenty! I have seen A+ webinars, F webinars and pretty much everything in between. So what’s the...