Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...

This year, my 22-year-old daughter graduated from college and landed her first full-time job in advertising. She’s working on a team supporting a global brand – a really cool brand – with a very tough client. Tension is high and the working hours are long. What motivates Megan to get...