I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency and their organizational goals. I love what social media has to offer in terms of community,...

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...

It's that time of year again. We drink bubbly, evaluate the past and set goals for the future as we ring in a new year decade. So I became curious … what resolutions are being made in the HR community? Here's what our friends and partners told us: 1. Build a diverse candidate pipeline...

I hate surprises, unless we’re talking about marketing and advertising. Then I love surprises. Zappos surprised me recently with this message at the bottom of an airport security bin where I had just placed my shoes. I haven’t done the research, but I’m assuming Zappos cared less about...