You've finally launched an employment brand. You've got a great strategy to communicate to candidates. You are using the brand to re-recruit your employees. What could go wrong now? Quite a bit, if you do not keep a close watch over your brand, who is using it and how they are implementing it...

If your organization’s employment brand was a celebrity, who would it be? Tiger Woods: You seemed to be a conservative, responsible family man. You turned out to be…well, something very different. Is your employment brand reality challenged? Does the social media buzz from former employees...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music, parodying the “High School Musical” films...

With the economy steadily moving toward recovery in the new year, will the talent in your organization be the first to jump ship? According to a recent survey conducted by Express Professionals, 82% of those polled said they would job hop for the right opportunity. Talent knows they are coveted. They’ve...