Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...

It's that time of year again. We drink bubbly, evaluate the past and set goals for the future as we ring in a new year decade. So I became curious … what resolutions are being made in the HR community? Here's what our friends and partners told us: 1. Build a diverse candidate pipeline...

This year, my 22-year-old daughter graduated from college and landed her first full-time job in advertising. She’s working on a team supporting a global brand – a really cool brand – with a very tough client. Tension is high and the working hours are long. What motivates Megan to get...

“Direct mail doesn’t work for us.” I hear some version of that statement a lot when I meet with companies to discuss recruitment marketing. But attributing success or failure to the media channel alone is silly. We are too quick to declare a particular medium useless without examining...