If it has been a while since your last high school English class, Euripides authored over 95 Greek Tragedies. He is known for reshaping the formal structure of tragedies by challenging the portrayal of women, slaves and heroes of Greek mythology. This forward-thinker had a lot of very cool thoughts to...

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music, parodying the “High School Musical” films...

comScore recently released their video measurement data and there has been tremendous growth in video viewing across a variety of sites. Google and YouTube are now serving 10 billion videos per month. Other notable findings include 84.4 percent of the total U.S. Internet audience viewed online video...