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    60% of social networking is done via mobile device ( Ground Truth ). In fact, the mobile device activity on social networks is the biggest catalyst to Ericsson’s confirmation that mobile data surpassed voice in December ’09. Why are more than 100 million people accessing Facebook through...
  • Dear Pentagon...

    I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency and their organizational goals. I love what social media has to offer in terms of community,...
  • Managing Social Media - 4 tips to a red carpet strategy

    People often ask me how I have time for social media, and the truth is I don't. I make the time. Of course when I started using social media, I had nothing but time. Message boards on TheKnot helped me plan a long-distance wedding. TheNest kept me sane while on maternity leave with my first (very...
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