Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s dangerous.” So I thought I’d...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music, parodying the “High School Musical” films...

With the economy steadily moving toward recovery in the new year, will the talent in your organization be the first to jump ship? According to a recent survey conducted by Express Professionals, 82% of those polled said they would job hop for the right opportunity. Talent knows they are coveted. They’ve...

Have you ever compared your postings or ads to those of your competitors? Navigated your career site to apply for a job? Truly looked at your organization through the eyes of a candidate? In recruiting today, it’s all about the candidate experience – seeing your efforts from the candidate’s...