60% of social networking is done via mobile device (Ground Truth). In fact, the mobile device activity on social networks is the biggest catalyst to Ericsson’s confirmation that mobile data surpassed voice in December ’09.Why are more than 100 million people accessing Facebook through mobile device? Two reasons:
Major social networking sites (Facebook, Twitter, LinkedIn) have made it easy to access and engage through mobile. Because, face it: No one’s going to do it if it’s hard. Each of these sites built websites that are designed specifically for mobile access: facebook.com/mobile; mobile.twitter.com; mobile.linkedin.com.Ericsson's reports show that “data traffic globally grew 280% during each of the last two years, and is forecast to double annually over the next five years.”What does this mean? Social networks are not the only ones who should be concerned with mobile accessibility. You need to build a mobile version of your career site.NiSource, a Fortune 300 provider of natural gas and electricity, built their mobile career site in 2009 and has seen increasing traffic numbers and a growing candidate pipeline ever since. Sodexo, a leading provider of integrated food and facilities management services, announced the launch of their new mobile site earlier this month (through their Facebook page, might I add).Both sites are easy to navigate and focuses only on what a mobile visitor really needs to know. There are no bells and whistles. No fancy flash. They simply focus on delivering a great user experience. What a nice first impression for a potential job candidate.
Haven’t seen these sites yet? Grab your phone and go to mobi.nisource.jobs and m.sodexo.jobs.And while you're out there surfing the mobile web, go to your career site. How does it look?