February, 2010

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s intrusive,” to my personal favorite “It’s...

All this talk about social media has people, especially in recruitment, wondering, "Is it just talk or is social media one of the most powerful channels for candidate engagement to ever come down the pike?" NAS Recruitment Communications VP...

If you’re one of the “non-400 million” that hasn’t embraced Facebook, you might just change your mind soon. I was reading an article in Fortune Magazine a few months ago on Mark Zuckerberg, Facebook’s founder and CEO. It...

Many of you may be familiar with a recent study conducted by Robert Half Technology on social media usage in the workplace. They surveyed over 1,400 large companies across the U.S., and more than half (54%) prohibit social media use by employees. I was...

I f your goal in life is to market tasty snacks to Middle America, chances are you're not moving to Pittsburgh unless, I don't know, you were BORN THERE. But maybe you should. After spending two days onsite at The H.J. Heinz Company in the Steel...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school of choice. The video is a play on popular music,...

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy . It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive...