Home

Twitter and I have been involved for almost a year now. In honor of our upcoming one-year anniversary, I think it is appropriate to reflect upon my relationship with what I consider to be the most misunderstood...

During the stress of the holidays last year, I began dreaming of a real vacation. I wanted sand, sun and possibly a location where I don’t get BlackBerry service. One of the many advantages of living...

You've finally launched an employment brand. You've got a great strategy to communicate to candidates. You are using the brand to re-recruit your employees. What could go wrong now? Quite a bit...

My mother recently used a spa gift certificate to treat herself to a facial. She called ahead to confirm the price and it was well within the gift certificate amount. Imagine her surprise when the receptionist...

I recently had the privilege of attending and speaking at the 2010 SHRM Staffing Management Conference in Orlando, FL. I’m happy to report that the mood was upbeat and positive (and hopefully it...

60% of social networking is done via mobile device ( Ground Truth ). In fact, the mobile device activity on social networks is the biggest catalyst to Ericsson’s confirmation that mobile data surpassed...

If it has been a while since your last high school English class, Euripides authored over 95 Greek Tragedies. He is known for reshaping the formal structure of tragedies by challenging the portrayal of...

The landscape of SEO is changing and, well, you’re probably not ready to react. Many organizations are just getting up to speed with in-page optimization strategies. Those are all the things you...

In a recent article published by Forbes , “Keeping Ex-Employees Brand Loyal,” the author describes some of the Do’s and Don’ts of what companies can and should do to protect their...

At the recent ERE Conference in San Diego, I got the opportunity to be interviewed by Peter Clayton of TotalPicture Radio fame. Peter has been covering the HR and Recruiting Community for years and we...

When developing the visual side of an employment brand, photo choice is very important. You need images that truthfully capture your organization. The best solution? Commission a photographer who can build...

I heart Zappos, and it has nothing to do with shoes (okay, it has a little to do with shoes) and everything to do with customer service and company culture. Early on, Zappos decided that customer and employee...

The ERE Conference in San Diego always provides a welcome gathering of friends and thought leaders from around the globe, It is an opportunity to learn from and network with some of the best, brightest...

This week Microsoft is rolling out new variations of their 'Search Overload' ads in the UK in a bid against Google's choke hold on the UK search market. Bing has only a 3% market share compared...

I work in social media daily and educate organizations on the dos and don’ts of effective social strategy. Every organization is different and it’s my job to help them balance social transparency...

If your organization’s employment brand was a celebrity, who would it be? Tiger Woods: You seemed to be a conservative, responsible family man. You turned out to be…well, something very different...

People often ask me how I have time for social media, and the truth is I don't. I make the time. Of course when I started using social media, I had nothing but time. Message boards on TheKnot helped...

Editor’s note: This is a guest post from Benjamin McCall, an OD, Training and HR practitioner who is passionate about golf, family and all things technical. Author of ReThinkHR.org , he writes his...

Recently, I asked my client partners why they declined using mobile marketing as part of their recruiting strategy in 2009. I heard everything from “It’s just hype,” to “It’s...

All this talk about social media has people, especially in recruitment, wondering, "Is it just talk or is social media one of the most powerful channels for candidate engagement to ever come down...

If you’re one of the “non-400 million” that hasn’t embraced Facebook, you might just change your mind soon. I was reading an article in Fortune Magazine a few months ago on Mark...

Many of you may be familiar with a recent study conducted by Robert Half Technology on social media usage in the workplace. They surveyed over 1,400 large companies across the U.S., and more than half...

I f your goal in life is to market tasty snacks to Middle America, chances are you're not moving to Pittsburgh unless, I don't know, you were BORN THERE. But maybe you should. After spending two...

Yale University’s Office of Undergraduate Admissions recently launched a fun video titled “ That’s Why I Chose Yale ,” as a way to entice students to select Yale as their school...

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy . It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search...