“The Future Looks Big”

Children’s has firmly “planted its flag” as an inestimable leader in its field locally, nationally and beyond. “Do Big Things!” continues to earn the attention of top candidates, driving them to events and instilling the CHB staff with an enormous sense of pride.

NAS and CHB continue to implement a number of successful stealth hiring initiatives launched under the umbrella of its NAS-developed Employment Brand: “Do Big Things!” The campaign’s versatility enables the NAS account team to explore many fresh recruitment opportunities and deliver an exciting array of strategic brand extensions.

As we enter the next phase, NAS will be exploring new opportunities to add value to the “Do Big Things!” brand equity and grow demand within CHB’s robust candidate pipeline.

“NAS has been our recruitment advertising agency for the past several years. During the course of this time, they have been instrumental in helping us develop an advertising campaign that differentiated us amongst our colleague hospitals in the area.

The campaign has helped communicate Children’s Hospital Boston as a ‘workplace of choice.’ It also branded Children’s as being an organization that emphasizes teamwork and together being able to ‘Do Big Things’. ”

– Michelle Gordon-Seemore

Director of Staffing & Recruitment

Children’s Hospital Boston